What is the business you currently run or are launching? What is your understanding of the market needs, the solution you offer, your business model & how you make it a viable biz. Every business is built to meet a need or solve a problem in the market. A clear understanding of the market need is a foundational need for a business. Companies with a technology seeking a problem are examples of the opposite. The solution that your business offers, in the form of a product or service as well as a clear understanding of how the solutions will be delivered to the market and where in the process your business will make money, how much and from whom is the business model. All of these are captured in a business plan which is generally required to run a business and obtain capital and support.