Your inbuilt wiring based on your experiences, values, rules and stories. Your instincts were developed over your lifetime. Each of those are based on what you heard, believe and experienced. Each of those were developed in specific contexts, some may be enabling your business success and others impeding it. The same is true for judgement. If you simply act and judge based on your past, your good instincts and good judgement will help you and the bad ones will not. Do you have good business instincts or bad ones. Also, do you use your conscious mind to monitor your instincts and judgement before you act? While you may need to change some beliefs, what matters is that your behavior is what is in your best interests.