Every business is built to meet a need or solve a problem in the market.  Validating the needs of the market and whether your solution (product, service or a combination) will meet that need is essential for every business.  It is particularly true when the basis of a business is technology seeking a market need.  

How to Price Your Product or Service

If you’re an early-stage founder and you’re not charging for money for a product that you intend to eventually charge money for, you should start doing it, now. That’s because the best way to tell whether you’ll be able to charge money tomorrow is to see if you can successfully charge money today. If early customers refuse to pay for your product then you have a strong signal that you need to change something with your approach. Many founders avoid this at first because it’s uncomfortable and because it’s a big hairy problem. It’s so abstract that it’s partly philosophical.

7 Reasons Why Most Entrepreneurs Fail in Business

Entrepreneurship is a way of life that offers unlimited possibilities to those who truly believe in it and live by it. But at the same time, entrepreneurship is a way of life that can totally alter the course of your life if misunderstood.

Riches Are In the Niches

When I ask business owners who their target market is, many tend to respond with “everyone”. The translation is no one.  In their zeal to acquire as many customers as possible, many business owners try to serve the widest market possible.  This is a huge mistake.