Depending on who you talk to, 40%-80% of all business decisions are made with incomplete, inaccurate or missing information.  People still need to make those decisions and so their go with their 'gut' instinct or intuition.  Some people have good business instincts and business intuition while others don't.  Either way, if you apply yourself and build on this capability with relevant experiences, you can develop better business instincts and business intuition.  Many people use these two terms terms interchangeably - here's the difference:

Instincts are biological impulses that come from our lizard brain – the part of your brain that tells you that you are in danger, fight or flight, etc. at this instant.  Goosebumps and breaking into a cold sweat are instinctive reactions to a situation – right at that moment. Your instinctual feelings are at a specific moment in time.

Intuition is the ‘sum of what you know and what you don’t know you know’ – conscious and unconscious (unbeknownst to your conscious brain) knowledge.  Your brain ‘connects the dots’ in ways you do not know or understand (and may never know or understand).  Yet, you can have an intuition about somebody or something.  It is your sixth sense.

Your business instincts and intuition were developed over your lifetime, based on your experiences, values, rules and stories.  You may not act on it but you may have gut instinct or an intuition about something.

Business intuition could be your edge in business - the difference between normal success and spectacular success. Some people know exactly what to do (or not do) and when. I am sure you have marveled at how they know what to do and when. They are usually among the most successful in business and in life. They have well-developed intuition in business.


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on 26 Sep 2017 4:09 PM

Intuition is your Competitive Edge in Business

Author: Sidney Walker

Most people are familiar with the concept of “being in the zone” in sports or when doing something complicated know about intuition. It is a human ability to transcend the steps of linear logic and the analytical ego to become one with your higher intelligence. In this state you are guided to do things in a way that you would never have considered in the analytical state. This is the state of mind that Einstein is ultimately referring to as intuition. It’s where all the big breakthroughs come from.

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  • decision-making
  • in the zone
  • gut feeling
  • sid walker
  • sidney walker
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How Intuition Plus Your Business Smarts Equals Spectacular Business Success

How Intuition Plus Your Business Smarts Equals Spectacular Business Success

A conversation with Sid Walker, Author of ‘Trust Your Gut’ and 6 other books.  Sid has personally coached over 3000 people to access and leverage their intuition so they can be more successful in business and in life. He has created many millionaires who are happy, have happy lifelong customers and a quiet sense of knowing what is right for them.

Forbes calls INTUITION the highest form of intelligence.  Some of the greatest business minds had well-developed intuitions. Albert Einstein, one of the greatest thinkers of all-time said, "The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift." In this podcast, Sid discusses how you can combine your gift and your servant - your business smarts + your intuition to achieve spectacular business success. Some say it is ‘knowing without thinking’.  That could be a powerful edge in business.


If you are interested in getting coached by Sid one-on-one to develop and access your business intuition, click here:

If you are interested in a weekend retreat with Sid to learn, develop and practice accessing your business intuition, please send an email to

Intuition versus Data Analytics – The Dilemma and the Balance

Author: Hari T.N.

It is very important to be data driven. Decisions are generally better. But divorce common sense and native business savvy from data and what you have is an organization that is engaging in wasteful activity and taking totally wrong decisions.

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  • big data
  • when to use big data
  • intuition and data

I've Worked For Two Billionaires. Here's What I Learned From Them.

I have spent decades “being educated” – in college, graduate school, numerous professional certifications, and now a PhD program. All of that schooling and training helped shape the person I am today, but at no point in my life has there been a more profound education than my time working for Enver Yucel and Oprah Winfrey.

Business is an Opportunity to be a Leader

Most people aspire to be followers – “Get me a well-paying (and stable) job where I will be a replaceable cog in a company”; others end up living on welfare or in retirement.  The ones who take the risk to lead society are the business people – coming up with creative solutions to the problems and needs of society, generating revenues for the companies, jobs for their com

How to Design Behavior

Until now, the explosion of methods for changing behavior has been a hodgepodge of author-centric noise. Reading all of the books, blogs, and blowhards can leave one confused by their seemingly conflicting advice. Pundits push their methods as cure-alls. For example, some argue that earning badges and leveling-up can inspire the clinically obese to become slim again. They can’t.

In General……Is it true for this …..

Human beings generalize.  It is our brain’s way of making life easier for us.  The reptilian brain and the emotional brain ‘remember’ past experiences and many things we have heard over our lifetime.  For example, you may have heard, “All tall people are successful” or “People in hoodies are dangerous”.  If you only use those gene