What is Business Thinking - A BCG Perspective

Business thinking starts with an intuitive choice of assumptions. Its progress as analysis is intertwined with intuition. The final choice is always intuitive. If that were not true, all problems of almost any kind would be solved by mathematicians with nonquantitative data.  The final choice in all business decision is, of course, intuitive. It must be. Otherwise it is not a decision, just a conclusion, a printout.