Every decision we make - stay in or go out, shoot or pass, stick or twist - is an instantaneous cocktail of different motivations and information. We make our choices with our heart, our head and our guts - but should we trust our emotional intuition, or is a reliance on cold, hard facts the safest way to go? Nothing beats the the thrill of a big decision, so we’ve put together an infographic that looks into how data-driven decision-making measures up against the gut-given power of intuition.

But what’s at the heart of this mysterious intuitive ‘gut feeling’? Is it possible to put a finger - metaphorical or otherwise - on what it is and where it comes from?

Author: Louis Wheeler